Lifeblue takes a laid-back approach to building websites for customers in America. First of all, the core of a domain is some sort of central theme that has to be presented properly to customers. This agency is a strong proponent of using storytelling methods to get the message across to visitors. For instance, the main page of a website may have a video clip with an introduction to the people, businesses and ideas involved. Other multimedia could be added in order to enhance or supplement text content such as blogs and articles. Custom diagrams also play a major role in conveying complex ideas such as math, science and business ventures. Lifeblue also throws in a custom pitch in order to convince visitors to stay on a website and do other actions such as shop for products or share links via social media. A fun and indirect call-to-action often works very well on landing pages.