A custom web design makes it much easier for a company to separate itself from its competitors. When the site has a unique layout, aesthetically appealing fonts and color schemes and fun features that users can interact with, it will get a lot more attention than it would if it looked like every other site. Because a company has to convince consumers why they should buy their products or services, a custom site is critical. The site can be set up to showcase three-dimensional or 360 degree views of products. It could also be set up with an interactive chat feature so that customers could ask for help or more information before they place an order. Bowen Media also sets up eCommerce on its customized site designs. With a secure place for online transactions, a company may be able to sell more of its products at a higher profit rate.