A customized website allows a company to tell the story of its brand in a way that is unique to what they do. The customized experience is ideal for consumers, who are able to then get a real feel for the company's mission and vision. This helps consumers to feel connected with the company and more likely to make purchases of the company's product or service. Jakt rates as one of the ten best custom web design firms in the nation because of the firm's ability to build sites that are intuitive for users and easy to navigate so that people can find what they are looking for. When Jakt sets up a site for e-commerce, they are able to include online shopping carts that prompt consumers to complete their checkouts, which boosts sales and profits. Jakt is staffed by people who are creative and have the right technical expertise.