Cadre, a web design firm based in Atlanta, Georgia, brands itself as a group of specialists who have come together with a single goal in mind. The goal is to change the online experience of end users. The firm aims to provide designs that are compelling and that utilize technology effectively. An additional goal is to create marketing that makes an impact and benefits a client's business. A stated goal of the firm is to comprehend the needs of their clients, communicate without restriction and collaborate in a way that allows ideas to flow openly to achieve the ultimate goal of an impactful web presence. The firm reveals much about their design process on their site, including their use of information architecture to create content that users will find educational. The content is structured in such a way that visitors to the site receive the content in a natural flow that helps them to learn effectively about the brand or product being presented.