Kohactive customizes websites with visual content that is clearly inspired by the company's setting in Chicago. Multimedia that is loaded into websites has a lot of urban sophistication that reflects the character of the Windy City. Color schemes and layouts of web pages are sometimes influenced by the architecture and streetscape of the city. Kohactive also adds some creative touches to images and animations that are futuristic in design and style. Flash technology is highly preferred due to its effectiveness in presenting animations and other interactive features on websites. Other scripts such as PHP are also used to support applications that are dynamic and complex in nature. For example, forms have to be synced with databases that store and process information that is collected from user input. Custom forms and menus can only be launched if there is a smooth syntax of MySQL scripts that are compatible with different web hosts and servers like Unix.