Headquartered in a district that's lined with historic buildings and modern skyscrapers, Old City Press is a web design company that understands what it means to stand out from the rest. Just as old edifices contrast the modern architecture of Alexandria, this agency's websites also have unique appearances that are associated with specific people, places, companies or names. Branding is an important concept in the design process at Old City Press. Logos are integrated into the visual presentation aspect of websites that must grab the attention of visitors. Calls to actions are made aggressively via animations, videos and other multimedia including audio playback. Customization of such sales-driven websites can be managed via control modules on open source programs like WordPress and Drupal. These platforms come in a myriad of modules and themes that may be personalized according to a webmaster's own preference or yearning for some sort of online reputation.