At one time, when the Internet was relatively new to commercial users the benefits of hiring web hosting companies was rather limited. Back then, the biggest advantage was the web space that the hosting company provided. Today, those benefits have expanded significantly. Companies such as EIGHT25MEDIA, not only offer hosting for websites, but they also aid in creating the website. These companies such as EIGHT25MEDIA offer services such as search engine optimization. Using search engine optimization a website's content can be designed to attract large volumes of visitors from search engines without paying an additional fee. This can also be done with videos and other features on the website such as online shopping or interactive chat. These services are not reserved for the largest companies, but made available to anyone with a web presence. These small companies can benefit the most as they are unlikely to have dedicated web programmers.