Creative Department is a web design firm that is committed to establishing emotional connections between people and brands. This firm accomplishes this by creating marketing strategies, advertising, social networking and developing. Creative Department admits that marketing is not easy. In order to persuade people to do anything, you must first motivate them. And, motivation requires preparation. Targeting a specific group of people requires you to learn about them. Once you understand what is important to them, then you can use that knowledge to effectively communicate with them. At this point, you are prepared and can formulate a good, sound strategy in which to motivate them. Creative Department always focuses on strategy and preparation first. For Creative Department, advertising is just merely telling the truth regarding how its clients' products will benefit the lives of the target audience. And, social networking involves communicating that truth, and other information, via different mediums.