Color Jar is a web design firm that operates by creating websites to better communicate the core values of its clients' brands. The firm specifically addresses three specific imperatives with its services: strategy development for branding and tech products, custom design generation for user experience and interface optimization, and custom design services for mobile and web products. For its strategy development campaigns, Color Jar executes what it refers to as the Golden Purpose process, in which brand positioning strategy is utilized for better insight into user experience metrics. For custom design and development, the firm aims to combine technological power with a creative touch for dynamic engagement. In addition to brand positioning strategy, Color Jar's strategy development process pertains to messaging, naming, brand book creation, app & website concept creation, and technical road map development. The custom design aspect of the firm's service applies to UX design, information architecture, wire framing, interface designing, and identity & logo designing.