There are four areas of focus for the talent at Usman Group during the web design process. Research, design, development, and search include each aspect of delivering the final project. Discovery with clients is a collaborative planning exercise filled with more than the vision, but understanding the culture. A bit of SEO strategies are built-in to the forward thinking philosophy. The design component tells the narrative in an engaging way while considering the technical needs of the business. Visual aesthetics include digital and video elements that blend with the website ecosystem. Development is the fun part for the team at this firm with expertise in cutting edge languages. The engineers can incorporate an intranet for connecting with employees. More benefits include an open-source infrastructure for clients to manage new content. Usman Group provides resources that come with the project including tutorials for future reference. The ROI is realized before the launch.