Finien - #7 of Best Naming Firms

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Choosing a name for a company, brand or product is like choosing the name of a new baby. The culture, language, meanings and perception are all important and play a big role in future success. One of the ten best agencies that helps corporations with naming services is Finien. As leaders in naming, Finien provides its clients with a thorough foundation of research. They research any cultural or language references that might cause a name to be perceived in a way that is less than positive. Finien also convenes focus groups of mixed and targeted demographics as a way to get a feel for how different types of consumers will behave when faced with a product or brand by that name. The team at Finien expertly advises clients on how to use the name in marketing and how to make the most of increasing brand recognition and the product's visibility.