The Sponge is a naming agency that is on a mission to help good businesses become better brands. This company creates clear branding so that your business is a customer's obvious first choice. The Sponge understands that you must have an authentic purpose if you want to attract your target audience. Aside from this, The Sponge also understands that you need to have a story to tell that will attract your customers to you. The staff at Sponge will find what makes your customers tick. Once they have found out what makes them tick, they will then create a strategy to match it. By doing this for you, the team at Sponge is able to help your marketing become more effective, resulting in you seeing a bigger ROI long-term. The main focus of this company is to help you tell your story and create a legend from that story.