Your brand is nothing without its name. Your name signifies to customers what you are all about. It is how those same customers will refer to you when they speak of your business to one another. It is also the thing that your entire reputation will be based upon from this day forward. To say that it is important is the understatement of the century. Placing trust in your brand means starting by giving it a great name. Concrete is a naming agency that has the ability to change the way that business is done. They have long since dominated at the naming of businesses. They know that it is critically important to get this right the first time, and they take their responsibility seriously. If you want to get in on the action and have a great name for your business then you need to hire them to bat some ideas around.