Lexicon is an international marketing agency with a unique focus on creating appealing and memorable names for clients' brands. For over thirty years, it has provided the names of corporate brands that have indeed become household names, including the Dasani water brand, the Pentium technology brand, Adobe InDesign, and Subaru's Outback model. It has crafted brand names used by Fortune 500 companies and business start-ups alike. It is headquartered in California and has a branch located in the Netherlands. Lexicon employs a team of linguists fluent in multiple languages to create brand names that satisfy many important and difficult criteria. It conducts research into cognitive science to create names that leave memorable impressions in both the short and long terms. It also conducts extensive research campaigns that make sure that its brand names neither violate trademarks nor result in unfortunate implications in languages and cultures across the world.