Based in Toronto, Concrete serves companies that want to make statements with their name and the names of their products and services. The firm specializes in everything related to naming, including brand strategies, stories and designs. The company can execute multi-channel naming projects that include digital assets, product packaging and video. Although some large clients hire Concrete review and revise their entire identity system, smaller companies often retain Concrete to develop an ecosystem that supports a new branded product. The company has built its success upon a team of world-class in-house talent. From creative designers to web developers, everyone at Concrete works together with one goal in mind: Client satisfaction. Before starting a project, Concrete works with each client to set realistic and measurable goals. The firm also honors its longstanding commitment to open communications by keeping clients updated on the status of their projects.