The Sponge is a naming agency based in Australia that is focused on reworking and assisting clients' existing brands. It presents itself as skilled in naming and designing brands because of its history with refreshing brands that have been faltering. It has received B Corporation certification in recognition of its performance and accountability, and it is a member of the Australian branch of Conscious Capitalism. It has spent over fifteen years creating brand names for businesses both in Australia and abroad. In addition to spending weeks at a time in order to create effective new names for clients' brands, the Sponge also offers services that improve a brand's aesthetic sense and online presence. It can provide services often provided by SEO agencies, and it can help craft a new and memorable image or phrase that will become the centerpiece of a brand's marketing push.