When it comes to naming a company or brand, many names fall flat. Something that sounds clever or catchy to a business owner might not work with consumers. The average person doesn't know how to distinguish between good names and bad names. However, a bad name can ruin a brand or company before it ever takes off. Finien is a naming agency with a talented and dedicated team of specialists that know how to create excellent names. Clients don't have to worry about naming mistakes with Finien. These experts get to work immediately to flesh out a company's or brand's image. From there, they go through various naming options to determine which one works best for that company. The process might seem strange to onlookers, but Finien uses proven methods. Every potential name or branding move is tested among consumers to see which ones pop and which ones fall flat.