Best naming agency, Concrete, understands that naming is a highly creative aspect of a client's brand strategy. The agency starts the naming process by listening to their client and discovering the brand's personality. Each of Concrete's clients presents an opportunity to brainstorm, ensuring that every client receives customized service and meaningful names. Concrete understands that every time their client pitches their company or its products, they mention the company name; therefore, it has to have impact and elicit the right emotional response. With 25 years of experience in brand building, Concrete will come up with names that are highly brandable and easy to spell and pronounce. Other branding services offered by Concrete include creating a brand strategy, refining the brand's voice and brand stewardship to sustain brand equity.