10 Best Naming Agencies

Last Updated November 01, 2017

Sometimes, businesses need assistance in naming the company. Features of the best naming firm include looking at what the business offers and the story behind the business before creating a name that entices customers. The following firms work closely with businesses of all sizes to deliver the desired results. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.


#1 of 10 Leading Naming FirmsLexicon

Sausalito, California

#1 of 10 Best Naming Firms of 2017 - Lexicon is a leading naming agency founded in 1982 that strives to help create exceptional brand names for their clients that get attention, peak interest and tell an important consumer something new. They have proudly finished over 2,500 projects for clients worldwide from Japan to Singapore in categories as differing as beverages to high technology. All the services they offer from name development to consumer research are what a client will need to develop, evaluate and choose a name that will make an impact.

#2 of 10 Best Naming CompaniesTanj

New York City, New York

#2 of 10 Best Naming Companies of 2017 - When it comes to good branding, coming up with the right name for your company should be your first goal. After all, without a good, catchy name, it's going to be hard for you to truly market your business. If you are drawing a blank with coming up with the right name for your business, Tanj can help. Known as a brand naming agency, Tanj came up with names that you might know quite well, including "Wii," "Ally Bank" and more. If you'd like to give your business a chance to become a household name like these big names, consider working with Tanj during the naming process.

#3 of 10 Best Naming AgenciesBluetext

Washington, DC

#3 of 10 Leading Naming Agencies of 2017 - When it comes to the success of your business, not just any name will do. You need something that will resonate with your intended consumer, and one that will be easily remembered. You may not think that this is that important, but digital marketers will help you understand otherwise. While many names might already be in use, there are some creative options that you can use to really set your brand apart from the competition. Take some time to consult with Bluetext and learn why they have become the best naming agency around today. They will help you get noticed.

#4 of 10 Leading Naming CompaniesMatchstic

Atlanta, Georgia

#4 of 10 Leading Naming Businesses of 2017 - Matchstic took the crown for the best naming agency in the industry. Some business owners wonder what's in a name, but this team knows that the name of a company's brand is one of the most important elements that the company can have. The name of a company's brand can be the difference between no one knowing who they are and the world knocking on their door for services. The experts at this firm do a lot of brainstorming, and they come up with some of the best names in the industry. New business owners can talk to someone today out a fantastic brand name.

#5 of 10 Leading Naming CompaniesBrandExtract

Houston, Texas

#5 of 10 Best Naming Firms of 2017 - Founded in 2005, BrandExtract is a top-rated naming agency based in Houston. They have a team of experts who are passionate about building brands for their clients that will resonate. They can aid their clients in doing everything from transforming their brand to maximizing a business opportunity. This award-winning agency offers brand management, promotional and consultation services. To ensure long-term success, they equip their clients with the technology and tools to evaluate performance and make any adjustments easily and fast.

#6 of 10 Top Naming FirmsFabrik

London, U.K.

#6 of 10 Top Naming Agencies of 2017 - Fabrik Brands is a branding, digital design and naming agency in Lond that excels in creating brand names for products. The agency is known for building brands and shaping reputations through creative website design and marketing communications. With a team of brand strategists, creative designers, planners, marketers, developers and project managers, Fabrik has provided its core expertise in branding, digital design, technology and marketing communications for over 15 years. Brand strategy and creativity are applied equally in all naming efforts, which results in names that get noticed, talked about and remembered. Fabrik adapts all of its processes to each client.

#7 of 10 Top Naming FirmsConcrete

Toronto, Canada

#7 of 10 Leading Naming Companies of 2017 - Concrete is a prominent naming agency based in Toronto that has won more than 750 awards in competitions around the world. They strive to create names for their clients that work strategically to boost their service or brand. Their goal is to develop names that also make their clients stand out in a crowd and get people talking. Their team of designers and creative directors do their research to ensure the names they choose for their clients are memorable and authentically represent them.

#8 of 10 Leading Naming BusinessesFinien

Los Angeles, California

#8 of 10 Best Naming Companies of 2017 - Finien is currently being hailed as the best naming agency for growth-minded businesses. Located in Los Angeles, California, Finien maintains an impressive portfolio of projects that includes a number of well-known companies. Finien offers cutting-edge, brand strategy, brand naming, and brand development services and solutions. This firm takes an individualized approach with each client to ensure optimum outcomes. Finien works with its customers to derive meaningful names that set them apart from their competitors while fostering rapid and lasting, brand recognition. This agency also specializes in brand identity design that can be easily adapted across a broad range of media.

#9 of 10 Best Naming CompaniesRain Castle

Newton, Massachusetts

#9 of 10 Top Naming Agencies of 2017 - Website design is a critical component of selling your business or product. A responsive interface makes your site easy to navigate for potential and existing customers. Content creation and product naming for the site itself need to be aligned with your brand to retain customer loyalty. Rain Castle focuses on developing marketing plans that include Search Engine Optimization (SEO) that attracts more customers. In addition, Rain Castle creates branding strategies that are consistent with customer needs both on- and offline.

#10 of 10 Top Naming AgenciesThe Sponge

Sydney, Australia

#10 of 10 Best Naming Businesses of 2017 - Realigning brands and creating raving fans is what this agency, based in Sydney, Australia, is all about. By focusing on rebranding, refreshing graphics and repurposing brand strategy, the Sponge creates compelling brand stories. Another focus of the agency's work is to help underperforming companies achieve their marketing potential. Name creation, brand design and brand strategy executive are its core services. The agency also has a strong ethic about helping companies do good, not only within their targeted markets but also in the world as a whole. Clients include Claytan Australia, Bluefox, Enth, Ingen, Wisdom Business Coaching and Tribe Social Fitness.

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