What's in a name? When it comes to business and branding, there is a lot more to a name than you think! Developing the right name for your business or product is not an easy process. You need to pick something that is unique and definitive, but you do not want it to be too difficult to pronounce or remember. In order to make sure you select a name that will bring you years of success, you should partner with the leading naming firm. These firms offer specialized services to make sure the name you pick is the right one. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.