10 Best Naming Agencies May 2017

What's in a name? When it comes to business and branding, there is a lot more to a name than you think! Developing the right name for your business or product is not an easy process. You need to pick something that is unique and definitive, but you do not want it to be too difficult to pronounce or remember. In order to make sure you select a name that will bring you years of success, you should partner with the leading naming firm. These firms offer specialized services to make sure the name you pick is the right one. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

#1 of 10 Leading Naming AgenciesLexicon

Sausalito, California

#1 of 10 Leading Naming Businesses of 2017 - With over 15 years of experience, Lexicon is perhaps the oldest and best naming agency in the business. It named the PowerBook for Apple, among other achievements. The team at Lexicon understands that brand names must have impact. If a product's name doesn't get attention, consumers may not give it a chance, no matter how worthy it is. Lexicon's patented process for devising names was created after years of testing. It combines the insights of artists with the most up-to-date knowledge about linguistics. Recent clients of Lexicon include Disney-ABC, E&J Gallo and eBay Enterprise.

#2 of 10 Top Naming CompaniesTanj

New York City, New York

#2 of 10 Best Naming Businesses of 2017 - Tanj Branding LLC—also simply known as Tanj—is a communications firm that specializes in branding effectiveness. Based in New York City, the firm consists of less than a dozen members who provide services like copywriting, company naming, brand voice development, tagline creation, and story development. Tanj’s clientele has included Disney, Nissan, Greenpeace, American Red Cross, Redken, Nestle, McKesson, Ubisoft, Walmart, KIA, Nintendo, Coffee Mate, Ally Bank, and Nike. It has been covered by major publications and media outlets like Inc., Crain’s, PR News, and the Upstart Business Journal. Tanj was founded by Scott Milano, who has over 15 years of experience in branding and currently serves as the company’s Managing Director.

#3 of 10 Leading Naming FirmsBluetext

Washington, DC

#3 of 10 Top Naming Businesses of 2017 - Located in the nation's capital, Bluetext is a digital marketing agency that provides brand services, strategic communications and digital marketing services to its clients. The firm's professionals meet with clients from multiple industries to define business goals and strategy before generating unique, creative ideas to achieve marketing success. Bluetext serves major Fortune 500 companies as well as exciting start-up businesses. The firm offers a multitude of services including advertising, crisis communications, video production, social media, and media relations and focuses on delivering results that drive profits higher for its clients. Customers include Adobe, Google, Cisco, Intel and Georgetown University.

#4 of 10 Leading Naming FirmsMatchstic

Atlanta, Georgia

#4 of 10 Leading Naming Companies of 2017 - Matchstic touts itself as a brand identity agency. It works with clients to create their brand image and identities, come up with company names and objectives, and help with visual identity design. Matchstic’s clientele has included FTE, Mountain Laurel Chalets, Alloy, Surcheros, Amaray, Yaystick, Karoo, Prism, Pursell Farms, Armour Yards, Paul Anderson Ministries, and Reeves Young. Also, Matchstic teamed up with Georgia’s Attorney General to create the “Not Buying It” campaign to raise awareness of the exploitation of children in the sex trafficking trade in the state and across the nation. Founded in 2003, Matchstic is based in Atlanta.

#5 of 10 Leading Naming AgenciesBrandExtract

Houston, Texas

#5 of 10 Leading Naming Firms of 2017 - Businesses get a better perspective on understanding and promoting their brands through experiences created by BrandExtract. Through these new experiences, companies can transform and grow their business. Founded in 2005 from a merger between Fisher Creative and Kern Design, BrandExtract is located in Houston, TX. The agency drives the brand experience through guerrilla and account-based marketing, employee engagement and recruitment, analytics, UX, IA, robotics, business consulting and strategic planning, design and broadcast production. With more than 10 years of experience, BrandExtract has focused on improving the brand experiences in industries that include healthcare, energy, legal, technology, education and retail.

#6 of 10 Top Naming CompaniesFabrik

London, U.K.

#6 of 10 Top Naming Agencies of 2017 - There are a lot of things that go into the success of a business. One of the first and most simple, however, is the company's name. Sure, a business without the perfect name can still be a success, but taking the time to choose the right name really can make a difference. If you need help with this, you should know that you are not alone. Fabrik is an award-winning creative agency that is based out of London, and it can help you come up with the perfect name for your business. This can help your business become that much more of a success.

#7 of 10 Top Naming FirmsConcrete

Toronto, Canada

#7 of 10 Best Naming Businesses of 2017 - For more than 25 years, Concrete has provided a full package of media services from its office in Toronto, ON. By using a full suite of techniques such as brand strategy, visual identity, packaging, design and digital creation, Concrete helps businesses find names for their brands as well as solidifies their brands in the global marketplace. Everything that Concrete does starts with the agency's team members working with each client to fully understand their needs, the challenge at hand and the world in which they operate. Services include brand audit, strategy, naming, identity design, message, voice, visual language, art direction and stewardship.

#8 of 10 Best Naming CompaniesFinien

Los Angeles, California

#8 of 10 Top Naming Companies of 2017 - Based in Los Angeles, Finien is widely regarded as one of the best naming agencies in the world. The team at Finien understands the importance of branding. A brand name must communicate what a product is, and the philosophy behind it, in just an instant. This agency's mission is to help businesses define themselves, and then convey that to the public. Finien's team has won numerous Communicator, Davey and W3 awards. The agency's client list includes Acura, Sony, MTV and the Children's Miracle Network.

#9 of 10 Leading Naming BusinessesRain Castle

Newton, Massachusetts

#9 of 10 Best Naming Firms of 2017 - Rain Castle is a firm that helps companies come up with names that could be used for anything from a website to the label of the business. The firm believes that the name is part of what attracts customers. It's the first thing that people notice before looking at a website or visiting the store. Developers with the firm work with the client from the initial consultation to the time the final product is released.

#10 of 10 Best Naming BusinessesThe Sponge

Sydney, Australia

#10 of 10 Best Naming Companies of 2017 - The Sponge is a naming agency based in Sydney, Australia that specializes in brand engagement, brand marketing, and media outreach. They employ web designers, copywriters, and strategists to help clients form a sustainable approach to branding, imagery, and public relations. The agency also helps existing companies manage their reputations, both online and in traditional media. Previous clients have included InGen and Aromadrive. The Sponge is certified by B-Corp, alongside major global agencies, for their approach to corporate and social responsibility.

Previous 10 Leading Naming Firms