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Shakespeare once reminisced about what is in a name. It turns out, almost everything is in a name. A person's perception of a product, brand or company has a lot to do with its name. An unfortunate name could cause a business to fail from the start, while a poorly named product may never do well. Fortunately, a business does not have to run the risk of implementing a bad name if it works with the professionals at Concrete. As one of Canada's top ten naming agencies, Concrete helps its clients to come up with a name for a product or service. The name might be apt, catchy, clever, unique or any number of things that the client desires. Concrete is staffed by marketing experts who have a deep understanding of consumer behavior. The staff of Concrete works tirelessly to help ensure that their clients are as successful as possible.