ADWS is a firm that provides clients with website design services. Each of the websites built by ADWS utilize a custom design approach. This approach differs from a template-based one in that every aspect of the design is handcrafted to suit the client brand. This approach is beneficial due to the fact that it ensures the website is unique and stands out when compared to competitor sites. They strive to make sure that each of their websites are accessible on all devices with the implementation of a responsive design. One of their primary goals during development of the website design is to make the website easy to navigate so that visitors are always left with a positive user experience. They provide their websites with plenty of useful features, including everything from built-in SEO to flash applications. Additional features like content management system integration and interchangeable slider images are also included.