Southern Web Group is a firm that provides clients with a myriad of web design services. Each of the designs they craft are made to fully tap into the market potential for the industry that the client's website is being created for. This is done by analyzing the customers and competition in order to come up with a design that will be wholly unique, while at the same time appealing to the target audience. Each employee hired by Southern Web Group has extensive experience in the web design industry and understands how to utilize such scripting languages as PHP, HTML5 and CSS3 when designing a website. Clients can also choose to implement features like photos and HD videos, as well as social media and search engine optimization. Before the website designs have been completed, they are provided with the ability to be responsive on all devices, including tablets and laptops.