Red Clay Interactive uses business analysis, consulting and extensive user testing to inform every new website that leaves the website design firm's offices. Based in Atlanta, Red Clay Interactive works on sending out responsive websites with modern tools like CMS and e-commerce integration to drive ROI for clients. Consulting services and brand management really set Red Clay Interactive from other website design firms. Consulting takes the following form: clients are asked to incorporate social media marketing outlets into their marketing initiative and questioned about the ongoing relevance to current website pages for propelling conversions. That said, usability design is still a critical component to all new websites that leave Red Clay Interactive. This partly means ensuring that mobile apps automatically reformat to match the devices on which customers access the client's website. On the marketing front, search engine optimization as well as email marketing campaigns help drive buzz and traffic.