Bright Tribe specializes in website design. On the projects they work on, they understand that the primary goal is to design a website that works well at customer conversion. As such, they first make the website appealing to look at, as well as easy-to-peruse. They aim to ensure that a first-time customer feels compelled to visit at least once more and potentially become a loyal customer. Instead of offering a selection of design templates to choose from, Bright Tribe provides a fully-customizable design in order to ensure that the website is wholly unique when compared to the websites of competitors. All websites designed by them are made to be optimized for search engines and fully responsive on all devices, including mobile, tablet and desktop. They make sure that that the brand logo is consistent throughout the website and will design a logo if the client is in need of one.