Cadre is an online creative agency and website design firm that specializes in design, development and marketing. The design element of Cadre's work takes the form of mobile app design and responsive website layouts. Putting out original designs and UI sketches are all handled on an in-house basis by the mobile app designers at Cadre. Cadre's approach to mobile app design definitely emphasizes functionality and ease of use because clients are increasingly realizing that ugly or non-functional sites lower leads and conversion rates. Cadre works with clients to develop a strategy about how clients are going to digest web content. Sitemaps and wireframes are both utilized by Cadre's team of designers and developers. Increasing page hits, customer engagement and conversion rates inform the internet marketing strategy at Cadre. Marketing audits, search engine optimization and even content optimization all bolster the online presence of Cadre's clients.