South Pole Creative is a web design firm that specializes in rebranding for those in the architecture industry. South Pole Creative, also known as And Then Some, is a studio that spends its time collaborating with talented designers and developers. All of these different blends of talent and skill eventually come together with the purpose of creating a new and beautiful design for the architecture agency. The principles of design and development for the agency are to make everything simple, look great and to make sure it is easy to use. There are different designing branches involved with working at this agency, some of which can include identity and web design, meaning using computer expertise to design a good looking website for the company. This also includes being able to design a good label for the brand and then being able to market that label for customers to use later.