FINE has been listed in several major financial magazines over and over again, and it was not for any old reason. They produce an art of redefining a company, and they do this by redefining products. They love when companies come to them with products that the public just seems to hate. FINE takes those products and puts together a promotion and marketing plan. The promotion and marketing plan put together by FINE is one of a kind. They use images, words, music, and other forms of publicity to change the minds of consumers. FINE will also host fundraisers, write articles in the newspaper, and even give interviews on television in order to turn a product or service from negative to positive. FINE has had nothing but success. In the year 2017 alone, they have redefined over 5,000 products. These are products that were taken off store shelves within two days because the general public hated them. Today, these same products are still not on store shelves, but now it's because stores are sold out of them.