Moby Inc uses a variety of strategies and design techniques to create iPhone apps that are ideal for all clients. The firm is not considered an agency. It is a technology and research firm that leads to creative aspects for clients. Each product is created so that it's useful and easy to understand. The goal is to help clients connect with the customers that they have. Instead of the simple app, the firm believes in making something that will last, gaining attention over the course of time so that businesses can grow instead of coming to a standstill as with some other companies.