Synapticats is a web design company that can also create applications for the iPad. This agency has spent many years studying the technical aspects of Apple's tablets and other mobile devices. Before a custom solution can be launched for the iPad, the right type of application programming interface (API) has to be selected. The Cocoa Touch API is supposed to support the framework of any publication that is optimized for the iOS platform. This is an object-oriented utility that is encoded with Objective-C, which is one of the most powerful programming languages in the world. The Cocoa Touch system identifies exactly how various features of an iPad app should behave. In simple terms, this User Interface (UI) responds to physical input on a touch screen. Synapticats likes to thoroughly test all of its publications in virtual emulators, which simulate the behavior of apps that are likely to be launched on the iTunes store.