Dogtown Media has been expanding its development services to take advantage of cutting-edge technologies in mobile commerce and app analytics. The company is also adding multimedia publishing and mobile photo and video technology to its list of capabilities. Dogtown Media takes each project through a process of ideation, scope definition, user interface and experience design, app development, and launch. After launch, a project enters maintenance and grows as the first wave of users provide the data needed to make improvements that turn an initial popularity into a long term concern. Dogtown Media's goal is build lasting businesses with what they need to sustain consistent growth. Dogtown Media is headquartered in Santa Monica, California with a presence in San Francisco, New York City, and London. Since 2011, the company has launch dozens of apps. The company was co-founded by Marc Fischer and Rob Pope.