"Build for tomorrow" is the overall goal of the application development firm, Ora Interactive. They have presented apps that have been featured in the App Store by simply focusing on the general design of the project and the results that it will produce. By establishing an identity for the app by concentrating on the needs of their clients, they are able to track the results and adjust accordingly if they are less than perfect. Despite hundreds of clients serviced by Ora Interactive, a few names stand out the most, including Baxter, Allstate, Covidien, and the Illinois Chamber of Commerce. The firm's utilization of what is trending to produce incredible applications makes them heavily sought after within the industry for not only the entertainment factor of their projects and the practicality of them but to obtain an update of news coverage.