Big Drop Inc. is a firm that designs personalized websites and marketing campaigns to fit a company's brand. They do thorough research before beginning work to make sure the client's needs are being met. Then they collect appropriate design images and other elements and present them to the client for approval. A user interface specialist makes sure the website or app is functional and easy to use. They do testing of the final product to make sure it works across many browsers and screen resolutions. They work with a company to develop a strong brand identity that will carry across all promotional materials, apps and websites. One of the marketing services they offer is search engine optimization. They will analyze a company's needs and create a keyword strategy. They focus on long-tail keywords for sustainability of website search engine traffic. They also work on link building and find the appropriate websites to link to a client’s site.