Yoke is a marketing and design company that focuses on building websites that have a clear purpose to them. Most of the websites that are made by Yoke come with a modern design where images are key and written content is kept to a minimum. They believe that the most important aspect of designing a website is the research that comes before developing the actual site. They combine technology, strategy, and creativity to build websites that are distinct while also being able to appeal to the modern customer. Their website design services include such features as animation, illustration, corporate communications, web app design, customer experience, and environmental design if necessary. During the design process, they place a heavy emphasis on the user interface, which they want to be as streamlined and easy-to-use as possible. They want customers who visit the site to be drawn in by the design from the moment they enter.