Huemor combines simplicity, customer-focus, and transparency to work with clients in crafting their unique message in a compelling way to outshine the competition in the online space. Their keen focus on web design enables the creation of a user experience that is positive and engaging. The philosophy of Huemor is that user experience translates to a definitive opinion about a company. Therefore while aesthetics can attract, web page functionality will ultimately trump consumer opinion formation. Once a negative experience occurs, winning customers back is an uphill battle. The core focus of the Huemor team is functionality and making sure the web pages of their clients represents them well.