The Spring League is an organization that seeks to aid un-drafted players and those looking for a second chance at playing in the NFL by giving them an stage to showcase their skills. Their goal is to succeed where other secondary football leagues have failed, effectively becoming a feeder to the professional league, all while having no affiliation with minor leagues. As The Spring League has entered its second year, they approached Huemor to transition their branding from that of a startup into the growing league and organization that they are. To do so, their new site has included year-long showcases of talent, live streaming, and TV agreements / contracts. Huemor crafted a website with advanced functionality focused around publicizing player background, attracting sponsors and media partners, and most importantly, outreach to their growing fan-base.