Designing packaging for products is a mix of engineering, ingenuity, environmental awareness and consumer psychology. When a person is shopping, he or she wants the packaging to protect the item while also being easy to open once the person purchases the item and takes it home to use. The packaging should also provide key information about the product, such as where it was made, how it works and why a customer should buy it. Packaging is thus a critical part of the marketing of the product. One of the country's ten best packaging design firms is USE ALL FIVE. The team at USE ALL FIVE convenes focus groups to help them understand trends in consumer behavior. This helps them to deliver packaging designs that will please a vast audience of shoppers. USE ALL FIVE also listens to its clients' needs for the design and creates a plan for successful results.