10 Best Naming Agencies

Last Updated June 01, 2021

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Companies of 2021
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 99% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 99% 10-50

Finien finien.com Los Angeles $$$$$ 99% 1-10

Matchstic matchstic.com Atlanta $$$$$ 98% 10-50

BrandExtract brandextract.com Houston $$$$ 97% 10-50
6 Concrete concrete.ca Toronto $$ 97% 250+
7 Fabrik fabrikbrands.com London $$$$$ 95% 10-50
8 Rain Castle raincastle.com Newton $$$$ 95% 10-50
9 Tanj tanj.co New York City $$$$ 91% 1-10

#1 of 10 Best Naming CompaniesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Best Naming Firms of 2021 - Bluetext is an experienced digital marketing agency that is headquartered in the District of Columbia. Select clients who trust Bluetext are Adobe, Blackboard, Dell, Georgetown University, CSC, Cisco and FireEye. Companies hire Bluetext to create engaging user experiences and a develop solid digital strategies. Available services are advertising, naming, website design, 3D design, public relations, naming and more. The Bluetext team includes PR specialists, artists, brand strategists, videographers and content creators. Industry expertise includes real estate, retail, startup, telecommunications, non-profits, media, Fortune 500, government contractors, industrial and healthcare marketing.

#2 of 10 Top Naming BusinessesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Top Naming Businesses of 2021 - The Sponge is one of the best naming agencies in the world. The Sponge is a successful company and it has been in business for many years now. In addition to providing naming services, The Sponge also sells their own products. The Sponge recently created and published their own book that can be found on their website. The Sponge provides services like rebranding, brand refresh, brand strategy, renaming, brand design, marketing, and brand strategy execution. The Sponge has worked with companies like Good North, Tribe, William Thyme And Prophet, and many others. The Sponge is a company with a proven track record.

#3 of 10 Best Naming CompaniesFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Top Naming Companies of 2021 - Finien is a trusted naming agency that helps companies clarify their brand strategies. Branding expertise includes focus workshops, creative brand alignment, brand competitor screening, brand identity and key visual touch points. The best naming agency has contributed to the growth of companies throughout the United States and Europe. Clients include Health Data Vision, Reveleer, WorldRemit, Contour Technology, Peak Vantage Wealth and Depsys. Finien is located in Long Beach, California. Fabian Geyrhalter founded this boutique naming agency.

#4 of 10 Top Naming FirmsMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Best Naming Companies of 2021 - The Matchstic agency has built a strong reputation as one of the most powerful naming groups in the South. The company has brought together an innovative group of creatives intent on helping brands become instantly recognizable to new and existing consumers. A naming agency has a tough task in making sure a brand becomes recognizable for its qualities instantly. Matchstic understands the power of the correct name will drive a business forward by representing its qualities and products. The subjectivity of the naming process makes the work of Matchstic important to brands at launch and when rebranding.

#5 of 10 Top Naming CompaniesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Top Naming Businesses of 2021 - To convey the right meaning for a product, businesses must build the right branding beneath it. This has led some businesses to work with naming agencies like BrandExtract. With BrandExtract, businesses can have the right name for their products and services without struggling too much. In addition to providing naming services, BrandExtract can help out businesses with their marketing, business strategy, and more. Over the years, BrandExtract has had the pleasure of working with large businesses like Marathon, ABS Group, FW Cook, and much more. You can check out the official BrandExtract website if you're looking to know how you can start becoming one of their clients.

#6 of 10 Top Naming CompaniesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Firms of 2021 - Concrete is an agency that directly helps businesses name their products and services. Examples of products named by Concrete include Chef Bombay, About-Face, Ingredients, and more. In addition to providing naming services, Concrete can help out businesses with everything ranging from packaging to marketing. Businesses can check out more of the work Concrete has done by taking a look at their social media pages. In addition, you can visit their official website if you need any contact information so you can start working with Concrete.

#7 of 10 Best Naming AgenciesFabrik

London, U.K.

#7 of 10 Best Naming Firms of 2021 - Fabrik is an online marketing agency with the ability to serve clients from many industries. The team at Fabrik are naming and branding experts with a mission to help clients increase their presence. Not only does the firm offer exceptional naming and branding services, Fabrik also provides clients with services such as public relations campaigns, reputation management, and graphic design. Fabrik has won a variety of awards in the digital marketing industry and continues to set the standard for topnotch marketing agencies.

#8 of 10 Best Naming CompaniesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Best Naming Companies of 2021 - Rain Castle is a naming agency operating out of Miami Beach and Needham. This agency works directly with businesses to name their products and services. In addition to providing branding services, Rain Castle has been helping businesses with their web design, brand strategy, marketing communications, copywriting, and more. These services have made businesses like Cisco, Axcelis, Akamai, AirStrip, and more all happy with the work that Rain Castle does. You can give them a call or email if you're interested in any of the services they offer.

#9 of 10 Top Naming BusinessesTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Best Naming Companies of 2021 - How important is the name of a brand? For Tanj, the name is the starting point for a greater understanding of the products and services offered by a particular company. Brand naming can improve the position of an entire organization or an individual product. Tanj uses a data-driven approach to the naming process that gives each brand the best chance of success. By testing out brand names, Tanj believes globally recognized brands and startups can benefit from instant recognition by the public of their company and products.

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