10 Best Naming Agencies

Last Updated January 26, 2021

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Businesses of 2021
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 97% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 97% 10-50

Finien finien.com Los Angeles $$$$$ 96% 1-10

Matchstic matchstic.com Atlanta $$$$$ 93% 10-50

BrandExtract brandextract.com Houston $$$$ 92% 10-50
6 Concrete concrete.ca Toronto $$ 90% 250+
7 Fabrik fabrikbrands.com London $$$$$ 87% 10-50
8 Rain Castle raincastle.com Newton $$$$ 87% 10-50
9 Tanj tanj.co New York City $$$$ 86% 1-10

#1 of 10 Top Naming BusinessesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Top Naming Agencies of 2021 - Bluetext is a digital marketing agency with a focus on branding that loves to work for its clients. That work ethic seeps into everything this company does, and that's why providers from Google to Adobe to Cisco choose it for their marketing needs. Even if you've never heard of BlueText before, the odds are good you've seen a product whose name it was behind. Bluetext is like a ghost operating behind the scenes, ensuring that its clients have memorable and snappy names that their customers will love.

#2 of 10 Top Naming CompaniesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Best Naming Businesses of 2021 - The Sponge works with businesses that need a helping hand in coming up with a name. Whether it's a business that's just getting off the ground or a business that has been around for years and needs a new identification, the agency can work to gather information about the details that set the business apart in order to develop a name that is short while still letting others know about the services that are offered and the background of the company.

#3 of 10 Top Naming FirmsFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Top Naming Businesses of 2021 - What is in a name? Nearly everything. The way that you name your company or products matters. You want to establish names that resonate with people. It will make it easier to sell your brand and your products. This is not something that should be done on your own. As talented as you and your team may be, you will be better off putting this into the hands of experts. Once you have the right name for your company and your products, you will be in a better position to succeed. Finien is a naming agency that will work with your executive team to develop first-rate solutions.

#4 of 10 Best Naming CompaniesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Top Naming Firms of 2021 - Matchstic knows that the American South needs brands that match the industrious spirit of the region. This naming agency caters to the robust needs of its clients with brands and names that specifically target the Southern demographic. Whether it's a football team in Charleston or a new factory in Austin, Matchstic has been involved in names that many Southern consumers already know and love. It doesn't just provide names, either. It carefully works with its clients in the post-marketing phase to deliver on-message branding advice and content that will last with clients for generations to come.

#5 of 10 Best Naming AgenciesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Top Naming Businesses of 2021 - Building a brand for a business means finding the right name that sticks with consumers. BrandExtract is a naming agency helping businesses do just that with their office located in Houston, TX. To get started working with BrandExtract, businesses just need to put their contact information using the form on their website. From there, BrandExtract will sit down with a business and come up with a naming strategy for any of a brand's products and services they will be releasing in the future. Examples of businesses BrandExtract has worked with include the ABS Group, Anadarko, Antelope Oil Tool, and more.

#6 of 10 Best Naming CompaniesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Firms of 2021 - This Toronto award winner keeps itself focused on all aspects of branding. That fact is crucial for commercial and nonprofit concerns involved in launching a new product or service. Importantly, Concrete's offering extends beyond naming services. A group can look to this winner for package design, website development, video production and the creation of exceptional events, too. Significantly, while perusing Concrete's online work samples, one notices a range of brands. Some are new, others are established, and they collectively participate in a broad set of industries. Clearly, Concrete has flexibility.

#7 of 10 Top Naming CompaniesFabrik

London, U.K.

#7 of 10 Best Naming Businesses of 2021 - Businesses that need a little help with naming can rely on the services provided by Fabrik. The firm works with clients to gather information about what the business is about in order to craft a name that is suitable and that stands out among others. Aside from helping clients with an initial name, the firm can also work to help with a new name that delivers meaning instead of one that falls along with similar businesses.

#8 of 10 Top Naming AgenciesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Best Naming Companies of 2021 - With over 25 years of experience in solving a diverse range of communication challenges, Rain Castle is currently being hailed as the best naming agency. This strategic, creative branding and web design firm offers a number of top-rated services including corporate identity and logo development, tradeshow and event graphics, visual brand identity, and marketing communications. Both growing and established businesses can also turn to Rain Castle for content strategy, responsive website design, and animated video among many other things. Located in Needham, MA, Rain Castle maintains a number of diligently honed best practices for setting its clients apart from their competition, and helping them reach their goals.

#9 of 10 Best Naming AgenciesTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Top Naming Businesses of 2021 - Tanj is a naming agency known for working with some of the large businesses in the world. Working out of New York City, Tanj has been able to sit down with businesses like Nintendo and Nestle to come up with perfect product names like the Nintendo Wii that really encapsulate what they are going to sell. The agency has even been able to create names for other businesses like they did when working with Ally. Tanj ensures that businesses are happy not only through their working in naming but in brand research, brand language, story, and more.

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