10 Best Naming Agencies

Last Updated August 02, 2020

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Agencies of 2020
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 99% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 99% 10-50

Finien finien.com Los Angeles $$$$$ 96% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 96% 10-50
5 BrandExtract brandextract.com Houston $$$$ 93% 10-50
6 Concrete concrete.ca Toronto $$ 93% 250+
7 Fabrik fabrikbrands.com London $$$$$ 91% 10-50
8 Rain Castle raincastle.com Newton $$$$ 87% 10-50
9 Tanj tanj.co New York City $$$$ 85% 1-10

#1 of 10 Best Naming BusinessesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Best Naming Companies of 2020 - Bluetext is a naming agency based in Washington, D.C. and has a team of 50 people. A naming agency helps businesses choose a name that catches attention and is representative of the company. According to their website, Bluetext employees value balance, unity, equality and leadership. Bluetext has worked with major companies such as Adobe, General Electric and Google. Along with brand identity, Bluetext works with companies to develop logos, design websites, and build advertising campaigns across multiple medias.

#2 of 10 Best Naming BusinessesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Top Naming Businesses of 2020 - The Sponge is an Australian company that helps companies with their branding. One of their most popular services is naming or renaming a product to make it more compelling. Other services include rebranding, brand refresh, brand strategy, marketing strategy, execution and more. The Sponge started business in 1999. It's a certified B-Corp and an active member of Conscious Capitalism Australia. The team at this company says people shouldn't mistake the value of a company for its worth. The more successful a company is, the more it can give back to others. The Sponge helps every company from startups to established brands be better.

#3 of 10 Top Naming AgenciesFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Best Naming Companies of 2020 - Brought to life by best-selling author and successful branding expert Fabian Geyrhaltewr, Finien is designed to help start-ups find out who they are and bring that out to the world. Finien provides brand clarity to small and start-up firms from all over the world. Located in sunny Long Beach, California, the team at Finien knows how to let their hair down and relax without sacrificing professionalism or attention to detail. This free-flowing vibe allows the creative energy to easily flow through the team and help bring out the best in every project.

#4 of 10 Top Naming AgenciesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Best Naming Agencies of 2020 - With masterful labeling techniques, Matchstic is a distinctly fiery force in the contemporary branding arena. This Atlanta operation is thoroughly equipped to create viral terminology that intelligently encapsulates a comprehensive range of ideas and offerings. Southern charisma is diligently infused within each one of their crafty literary developments. Matchstic boasts a subtle blend of wit and humor to unearth truly meaningful titles. Every moniker is a testament to their knack for text-based personalization. Try not to fall in love with the linguistic prowess of this formidable naming enterprise. Recent collaborators include Big Nerd Ranch, Keeping Forests, International Justice Mission and Shindigz.

#5 of 10 Best Naming BusinessesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Best Naming Businesses of 2020 - Naming a product or brand of products is not an easy thing to do. When an entrepreneur or business is not sure how to do this, it helps to work with a specialized marketing agency that has a lot of experience with naming. One of the 10 best naming agencies in the USA is BrandExtract. Their associates convene groups of consumers, and they can even set up a focus group with the client's target demographic. They also make sure that a name the client was thinking of using does not have any slang, idiomatic or foreign language connotation that's offensive.

#6 of 10 Best Naming BusinessesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Companies of 2020 - By design, titles define everything within daily life, so the value of choosing strong monikers cannot be overstated. For tangible results in an abstract sense, up-and-coming brands rely on Concrete to solidify their entire linguistic presentation. This innately intelligent agency displays a shrewd mindfulness of modern advertising patterns to connect with receptive consumers worldwide. Precision is the foundation behind this Toronto organization’s knack for lucrative labeling. Their unmatched creativity with language is bolstered by a holistic comprehension of each client’s fundamental marketplace necessities. Thanks to Concrete, Canada finally has an answer to every question that involves a name.

#7 of 10 Best Naming FirmsFabrik

London, U.K.

#7 of 10 Top Naming Companies of 2020 - The secret to a seriously successful enterprise often lies in the title; luckily, Fabrik is an elite organization that knows how to make moniker magic happen. This fabulous outlet possesses an innate understanding of profitable naming conventions. From their headquarters in London, these ingenious linguistic professionals are captivating international audiences via an uncanny savvy for intriguing word play. Sparking curiosity is the first step to reaching new customers, and this agency knows how to load layers of allure into a concisely branded declaration. For a glimpse of futuristic labeling techniques, you must check out the impressive services of this masterful firm.

#8 of 10 Top Naming BusinessesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Best Naming Businesses of 2020 - Rain Castle is one of the best naming agencies in the US. Rain Castle specializes in branding, marketing, website development, and animated videos. The company provides brand strategy, messaging, visual brand identity, corporate identity, logo creation, tagline development, collateral, PowerPoint, and Tradeshow development. As mentioned before, Rain Castle also specializes in website and animated video creation. The company currently provides responsive website design, animated video creation, content strategy, copywriting, information architecture, SEO, analytics, UX design, wire framing, and infographics. Rain Castle is a company that prides itself on providing positioning, messaging platform, visual brand identity, external research, and internal research as well.

#9 of 10 Best Naming AgenciesTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Top Naming Firms of 2020 - To confidently and concisely encapsulate the marketable spirit of your brand, it takes a touch of linguistic genius; fortunately, this is the rare amenity that Tanj is happy to provide. These impeccable naming experts are remarkably skilled at devising catchy labels that simultaneously enshrine a company’s core offerings while unlocking universal curiosity. Prominent clients at Tanj include huge enterprises like Lamborghini and Nintendo. With this firm’s stalwart ability to creatively collaborate while tracking current trends, the production of illustrious titles is an inevitable outcome. The lucrative properties of language are always optimized by this prestigious New York City studio.

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