10 Best Naming Agencies

Last Updated February 04, 2020

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Businesses of 2020
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 99% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 97% 10-50

Finien finien.com Los Angeles $$$$$ 91% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 91% 10-50
5 BrandExtract brandextract.com Houston $$$$ 90% 10-50
6 Concrete concrete.ca Toronto $$ 90% 250+
7 Fabrik fabrikbrands.com London $$$$$ 89% 10-50
8 Rain Castle raincastle.com Newton $$$$ 87% 10-50
9 Tanj tanj.co New York City $$$$ 85% 1-10

#1 of 10 Best Naming CompaniesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Top Naming Companies of 2020 - Bluetext is the one and only naming agency that is often chosen by the biggest politicians in the United States to maintain their local relations with members of the public and, ultimately, the opinions that the public holds about them. Bluetext is so good at naming as it employs a few marketing experts who can each be considered some of the smartest people in the world in terms of selecting original names for things that the general public will like. In additioN to naming services, Bluetext also offers to do a whole bunch of tests and research to get things done.

#2 of 10 Best Naming BusinessesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Top Naming Firms of 2020 - The Sponge is one of the top-rated naming agencies in the business today. For the uninitiated, a naming agency is exactly what it sounds like. This is a company that specializes in coming up with inventive, unique and provocative names for products, brands and services. This Australian company has been in the business since 2001. That's almost two decades of experience in this unique field. They focus on not only names, but on telling your story and conveying messages that are unique to your brand. They can help elevate your brand name to the next level.

#3 of 10 Best Naming AgenciesFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Top Naming Businesses of 2020 - Choosing an agency to coordinate the naming of a product, brand or even a company is not an easy thing to do. The agency needs to understand consumer behavior, human psychology, marketing and sales. One such agency is Finien. As one of the nation's top firms for naming, the Finien agency provides its clients with thorough research that it can use in order to make their final decision on a name. The team at Finien also provides clients with focus group data, which gives some insight on what the client can expect when they start to market the new brand.

#4 of 10 Top Naming CompaniesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Top Naming Firms of 2020 - Customers make decisions quickly, and nothing can boost revenue faster than having a great name. As the best naming agency in Atlanta, Matchstic has worked with some of the city's most influential organizations. Matchstic's list of previous clientele includes the Boys & Girls Clubs of America, the Atlanta Department of City Planning, and the Atlanta Humane Society. In addition to naming services, Matchstic also offers full-scale branding campaigns for government agencies, technology companies, educational institutions, and real estate development companies. Overall, it's quite clear that the branding specialists at Matchstic have an outstanding reputation.

#5 of 10 Top Naming CompaniesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Top Naming Agencies of 2020 - To identify your company's identity, all it takes is a bit of external perspective, which is exactly what the naming experts at BrandExtract are able to provide. These inventive linguists are particularly cunning when it comes to striking a resonant chord with consumers. Their insightful point-of-view allows them to condense any organization's offerings into a concise and attractive label. Of course, none of BrandExtract's efforts take place in a bubble; instead, they incorporate plenty of outside statistics alongside an understanding of current trends to deliver catchy titles with cutting-edge attitude. No one can solve the naming puzzle better than BrandExtract.

#6 of 10 Top Naming CompaniesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Best Naming Firms of 2020 - Concrete is a well-known naming agency that is based in Toronto, Canada. Concrete is a company that has been around for more than 25 years. The company likes to refer to themselves as strategic thinkers. As of now, Concrete has been awarded more than 700 awards. Concrete currently specializes in brand auditing, brand strategy, brand voicing, visual language, editorial design, wayfinding, brand stewardship, messaging strategy, and many other services as well. Concrete has worked with a variety of companies including Bar Isabel, Patrick TA, and Keto Bars from Good To Go. Overall, Concrete is an excellent naming agency to work with.

#7 of 10 Best Naming AgenciesFabrik

London, U.K.

#7 of 10 Top Naming Agencies of 2020 - Fabrik is a naming agency that has been in business for several years. Fabrik is located in London. The company currently provides a variety of strategy, branding, digital, naming, marketing, and many other services to its customers as well. In the past, Fabrik has been able to work with companies like Lumeon, Cross Head, Network Homes, Royal College of Anesthetists, and many other successful companies as well. Each time Fabrik begins to work on a project, the company strives to think about how they could build an attractive identity for their customers. Fabrik has an informative blog on their website.

#8 of 10 Top Naming FirmsRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Top Naming Agencies of 2020 - If you're planning on starting your own company, you need a naming and branding agency that can help during this important process. This is why many entrepreneurs are choosing to use Rain Castle. Rain Castle has been around for many years and is in the business of helping with both naming and branding. They are able to provide customers with an array of digital marketing and advertising services to make it easier than ever before to get the most out of the site that is being launched. Your company will benefit from all of the work that Rain Castle is able to do.

#9 of 10 Top Naming CompaniesTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Best Naming Firms of 2020 - Real recognition requires a compelling title, and Tanj is the enterprise that knows how to craft eye-catching monikers for the ages. Regardless of your company's personal background, this organization is bound to come up with something inordinately clever. They showcase a mastery of language that simply transcends any individual industry. In fact, intrigue is an integral element of the Tanj approach, particularly since suspense is crucial for attracting potential customers. Past clients at this fearless operation include Sony, Nintendo and NBC Sports. For a timeless label that combines confident artistry with reliable metrics, smart businesses are boldly rebranding with Tanj.

Previous 10 Top Naming Firms