10 Best Naming Agencies

Last Updated November 01, 2019

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Businesses of 2019
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 99% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 99% 10-50

Finien finien.com Los Angeles $$$$$ 96% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 93% 10-50
5 BrandExtract brandextract.com Houston $$$$ 92% 10-50
6 Concrete concrete.ca Toronto $$ 92% 250+
7 Fabrik fabrikbrands.com London $$$$$ 90% 10-50
8 Rain Castle raincastle.com Newton $$$$ 88% 10-50
9 Tanj tanj.co New York City $$$$ 85% 1-10

#1 of 10 Top Naming CompaniesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Best Naming Companies of 2019 - Corporations around the world spend billions of dollars everywhere on testing the names of their products, and having a product name that catches the attention of the customer can help create the next game-changing hit offering. Bluetext specializes in brand and product naming services, and many consider them to be the best naming agency for small-to-medium sized businesses in local and regional markets. This brand naming firm employs a creative team of dynamic advertising experts, and they are big on doing the appropriate amount of thorough market research before rolling out beta-testing to the public.

#2 of 10 Top Naming FirmsThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Top Naming Companies of 2019 - Every enterprise is directly defined by its title, so all competitive brands should consult a masterful naming agency like The Sponge. Since 2001, this prosperous Australian organization has been helping companies around the world with the process of discovering their proper monikers. The Sponge keenly understands how to soak up pertinent business details; once their understanding is complete, they consolidate the core offerings into a concise and compelling designation. These cultural entrepreneurs form a notorious marketing force with offices in both Sydney and Brisbane. After your initial introduction, The Sponge will formulate a customized strategy for maximizing your brand's first impression!

#3 of 10 Top Naming AgenciesFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Top Naming Agencies of 2019 - Finien is a naming consultancy agency that is based in the Greater Los Angeles area and offers its services to brands around the world. In Latin, "Finiens" means compass and, in Polynesian, "Finien" means seed. It's an agency that sees itself first as a therapist and then as a strategist, writer, and designer. They help startups shape their brand and introduce it to the world, including both consumers and private equity investors. Finien has also provided its services to Fortune 500 corporations. They are process-oriented and offer surprisingly affordable proven results.

#4 of 10 Best Naming BusinessesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Top Naming Agencies of 2019 - The right brand name can be the difference between customers remembering exactly what your business does and customers forgetting all about you. As the best naming agency operating today, Matchstic does in-depth market research to help businesses everywhere come up with unique product names and program names to help them stand out in today's overcrowded markets. The Matchstic team is incredibly creative, and they take every client's unique market into account during the naming process. The names that Matchstic helps clients integrate are often highly dynamic and easy for prospects and customers to remember. With increased brand recognition come increased profits, and Matchstic prides itself on being the best naming agency around.

#5 of 10 Top Naming BusinessesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Best Naming Companies of 2019 - When it comes to a new product launch, the success is often all in the name. The right product name and branding identity can help a business to break through to new demographics and make inroads with new customer personas. As the best naming agency for internet businesses, BrandExtract is constantly testing new naming algorithms and services to benefit their large list of clients. BrandExtract's creative team of advertising professionals helps ambitious businesses to produce a product name that is easy to remember and easy to share with friends. This marketing agency has helped companies name everything from social media campaigns to public relations efforts, and clients are often surprised at how effective BrandExtract's services truly are.

#6 of 10 Best Naming BusinessesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Businesses of 2019 - Concrete is a naming and branding agency based in Toronto and is concentrated purely on brands and product names. Concrete is made up of different artists, designers and business experts who have their own personal taste for creating name brands and comes up with all sorts of different strategies, designs and plans for clients to get their name out and put their work on display. The belief at the agency is that having a professional and attractive name will go a long way in generating interest for customers and something that looks flashy and has a marketing campaign sells best.

#7 of 10 Best Naming CompaniesFabrik

London, U.K.

#7 of 10 Top Naming Firms of 2019 - A brand's or product's name plays an immense, impossible to measure value on its reception by the public and the media. In order for a business or entrepreneur to get the naming of a company, brand or product right the first time, it helps to work with one of the nation's leading naming agencies. Fabrik has earned an award as a national leader and a spot on the 10 best list of agencies that offer naming services. Their team of marketing professionals works diligently with the client and convenes focus groups in order to choose the right, well-received, best name.

#8 of 10 Best Naming CompaniesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Top Naming Companies of 2019 - In the field of providing good brands to companies that they can place on their official websites, social media places, and elsewhere on the World Wide Web, there is tons of competition. Further, companies that offer these services to clients haven't been around forever, as the need to look good online - it's all but a requirement in the modern world of commerce - has exploded just recently. RainCastle has been around for over 25 years, something that is very unique to possess in this line of work. New York City's very own RainCastle is a leader in this field and the single best naming agency around.

#9 of 10 Top Naming FirmsTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Top Naming Agencies of 2019 - New York City-based Tanj has developed brand names, brand messages, stories, and taglines for companies for over 10 years. They create messages that are unique to each client by collaborating with them on the type of message they want to deliver to their customers. Tanj provides brand name development for products, services, events, initiatives, and anything else their clients request when they are looking for name recognition. Some of the companies the Tanj has worked with include Version, Kia, Hyundai, Wyndham Worldwide, and Exxon Mobile. For more information, go to www.tanj.co.

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