10 Best Naming Agencies

Last Updated April 01, 2019

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Best Naming Companies of 2019
Rank Name Website Location Hourly Rate Rating Employees Learn More

Bluetext bluetext.com Washington $$$$ 99% 10-50

The Sponge thesponge.com.au Sydney $$$$$ 96% 10-50

Finien finien.com Los Angeles $$$$$ 95% 1-10
4 Matchstic matchstic.com Atlanta $$$$$ 93% 10-50
5 BrandExtract brandextract.com Houston $$$$ 92% 10-50
6 Concrete concrete.ca Toronto $$ 90% 250+
7 Fabrik fabrikbrands.com London $$$$$ 87% 10-50
8 Rain Castle raincastle.com Newton $$$$ 86% 10-50
9 Tanj tanj.co New York City $$$$ 86% 1-10

#1 of 10 Best Naming BusinessesBluetext

Washington, DC - +1 (202) 469-3600

#1 of 10 Best Naming Agencies of 2019 - Although people often spend days mulling over what to name their children, they certainly don't put the same effort into naming their businesses. Unfortunately, many miss an opportunity to move ahead as a result of this. You only get one real chance to name your business, so why not make the most of it? The team at Bluetext will listen to your concerns, your dreams for your business, and your ultimate goals. Working closely with you, they will help to craft a name that defines and supports you as a business owner.

#2 of 10 Best Naming AgenciesThe Sponge

Sydney, Australia - +61 (2) 809-16555

#2 of 10 Best Naming Businesses of 2019 - The Sponge helps companies build their brands using crystal-clear branding messages. This naming agency provides the following services - rebranding, brand refresh, brand design, execution, marketing strategy, (re)naming and brand strategy. The Sponge has partnered with amazing clients including Bont, Tribe, William Thyme & Prophet, Claytan, Aromadrive and Ingen. Previous projects include business cards, art direction, exhibition displays, stationery, box design, promotional materials, package design, brochure designs, style guides, website design and brand name creation. The Sponge is located in Australia.

#3 of 10 Top Naming FirmsFinien

Los Angeles, California - +1 (562) 432-7627

#3 of 10 Top Naming Firms of 2019 - Located in downtown Long Beach, Finien is a top agency that specializes in brand, strategic, and verbal clarity. The talented team of experts at Finien include writers, strategists, and designers. The team is successful because they take the time to understand their clients goals and expectations. They use a proven method to take their clients goals and make them a reality. The firm has the capability to work with startup companies to Fortune 500 companies. There are many naming agencies to choose from, but the skilled professionals at Finien have the experience to help their clients reach their online goals.

#4 of 10 Top Naming AgenciesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Best Naming Firms of 2019 - Names of businesses and the products they offer to the world mean a lot more than most people think they do, whether they realize this or not. Many people judge brands based on their names before giving them a shot, meaning that companies that are worth their weight in salt expend tons of effort toward making sure that their products' and businesses' names line up with what their ideal, target customers will think when they are shopping for such products. Matchstic, a naming agency with a great name of its own, is a leader in researching names for products and companies and branding them with the most appropriate identifiers.

#5 of 10 Best Naming BusinessesBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Best Naming Companies of 2019 - It turns out a brand's name matters more than many other factors. Although a clever name doesn't guarantee success, the wrong brand or product name can spell disaster. Consumers often connect with brands through their name, and basic names don't produce results. BrandExtract is a naming agency that's helped hundreds of companies in the past. This naming agency works with clients to figure out the perfect company, brand, or product names. Naming involves more than throwing random words out and writing them down. In reality, companies need to treat the naming process as a strategic endeavor. Only then will they discover how powerful a brand or product name is these days.

#6 of 10 Top Naming CompaniesConcrete

Toronto, Canada - +55 (212) 240-2030

#6 of 10 Top Naming Businesses of 2019 - Although most people on planet Earth know that they are not supposed to judge books by their covers, implicit biases are an inherent part of human nature. When it comes to choosing products, services, and businesses to purchase things from, consumers all too often judge these proverbial books by their names. Concrete is a naming agency that has reserved a spot for itself among the VIP section in the club of digital marketing agencies across North America thanks to its top-notch work. Found in Toronto, Ontario, Canada, one of the largest cities in the country, Concrete has helped countless brands stick out among their competitors and not get pre-sorted out of contention.

#7 of 10 Top Naming BusinessesFabrik

London, U.K.

#7 of 10 Top Naming Firms of 2019 - Even though the name of a business might not seem to be very important, the facts derived from many years' worth of research that has been conducted by well-studied researchers across the broader study of business, those names are actually one of the most important things about businesses' operations in their entirety. As such, new companies spend lots of time coming up with the names for the products they want to provide to the world before actually going through with naming them as such. Fabrik, also known as Fabrik Brands, is a naming agency based in London, the United Kingdom, that is a leader in European product naming.

#8 of 10 Top Naming CompaniesRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#8 of 10 Top Naming Businesses of 2019 - RainCastle is a branding and naming company, serving clients in the life sciences, healthcare, technology, and professional services industry. Applying a propriety technique known as the RainMaker Approach, the agency guides clients through the process of naming an idea, product or service that captures the brand's essence. After selecting a name, RainCastle develops powerful messaging, logos, taglines, and visuals to set brands apart from the competition, resonate with target audiences, and work across all media platforms.

#9 of 10 Best Naming FirmsTanj

New York City, New York - +1 (917) 885-9509

#9 of 10 Best Naming Agencies of 2019 - Tanj is a brand naming agency that works to create the most compelling language and copy to help market brands. They have helped not only with naming, but also with positioning and communication for various brands. They have an impressive portfolio. They assist with telling the brand story, taglines, messaging and many other things. They help businesses create their own unique type of voice. They also write copy for marketing brands. They have been in business over 10 years and have a highly experienced team. That may make them a great option for any business seeking to establish a brand.

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