10 Best Naming Agencies

Last Updated April 01, 2018

Select a top naming business from the list below to help you choose a name for your brand or company. A good name helps prospective customers remember your business, products and services. Pick a name that is easy to remember so that clients are attracted to your business. A top naming firm team helps you choose a memorable name. Your business can fail or succeed because of the right or wrong name. Choose a unique name before you make a business plan. After you work with a professional naming firm, you can sit back and watch your business grow. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Top Naming Businesses of 2018
Rank Name Website Location Hourly Rate Rating Employees Learn More

Lexicon lexiconbranding.com Sausalito $$$$ 94% 10-50

Tanj tanj.co New York City $$$$ 92% 1-10

Bluetext bluetext.com Washington $$$$ 91% 10-50
4 Matchstic matchstic.com Atlanta $$$$$ 91% 10-50
5 BrandExtract brandextract.com Houston $$$$ 89% 10-50
6 Fabrik fabrikbrands.com London $$$$$ 89% 10-50
7 Concrete concrete.ca Toronto $$ 88% 250+
8 Finien finien.com Los Angeles $$$$$ 88% 1-10
9 Rain Castle raincastle.com Newton $$$$ 87% 10-50
10 The Sponge thesponge.com.au Sydney $$$$$ 85% 10-50

#1 of 10 Best Naming BusinessesLexicon

Sausalito, California - +1 (415) 332-1811

#1 of 10 Best Naming Agencies of 2018 - Lexicon is the best naming agency in the region. Once you contact them and retain their services, they will begin to demonstrate why they have earned this designation. In this digital age, a name becomes even more important. It is how you become recognized over all of the other competition that is out there. You need to be visible on social media and elsewhere in order to get your message across, and your name is the first thing that people will notice. It is important to have a unique and creative name for each product and service that you offer.

#2 of 10 Top Naming AgenciesTanj

New York City, New York - +1 (917) 885-9509

#2 of 10 Best Naming Companies of 2018 - Choosing the right name for a company, a brand, a service or a product is a complicated and often time-consuming process. Selection of the wrong name could lead to failure of whatever is trying to be sold. People might even scoff at something based on its name alone. That is where the pros at Tanj come into the picture. Tanj works to ensure that a company selects a name for its product, service, brand or itself that makes sense and is not offensive to anyone. Tanj offers clear and consistent communication and provides all of its clients with top service.

#3 of 10 Top Naming FirmsBluetext

Washington, DC - +1 (202) 469-3600

#3 of 10 Best Naming Firms of 2018 - Bluetext is a digital marketing agency with strengths in branding, public relations, and strategic communications. The former, precisely, is their shtick. Bluetext understands that branding is the bedrock of a profitable company which is why they place brand management at the forefront of operations. Using expert strategies to equip brands with a powerful image, Bluetext intends to elevate brands through the power of digital storytelling. Bluetext's team are undoubtedly experts in the realm of naming, digital marketing, and product design. In fact, they’ve worked with some of the most reputable names in the industry including DeWalt, Adobe, and Intel.

#4 of 10 Top Naming AgenciesMatchstic

Atlanta, Georgia - +1 (404) 446-1511

#4 of 10 Top Naming Businesses of 2018 - Matchstic is a branding agency whose end game is to eloquently weave together the elements of your brand into one coherent, harmonious, and fascinating image. Much like their name suggests, Matchstic intends to ignite a passionate fire within your brand, in turn encouraging audiences to marvel at the illuminating flames. Committed to achieving “visual harmony,” Matchstic works closely with their clients to establish a cohesive creation. Some of their services include visual identity design, brand architecture, taglines, brand positioning, and brand research. Matchstic’s success is fueled by the success of their clients which is why they fully immerse themselves in their work.

#5 of 10 Best Naming FirmsBrandExtract

Houston, Texas - +1 (713) 942-7959

#5 of 10 Best Naming Businesses of 2018 - BrandExtract is a group of multi-disciplined experts based in Houston, TX, specializing in building and growing the brand presence of their clients. BrandExtract has been recognized as the best Naming Agency as it combines both art and technology to create, transform and grow a client's brand in both presence and influence. The unique brand presence that BrandExtract develops for each client in a variety of industries, including healthcare, retail, education and technology, helps them to outperform, outearn and outlast their competition. The agency consistently delivers compelling brands that inspires the consumer's belief in a client's products, services and organization.

#6 of 10 Top Naming BusinessesFabrik

London, U.K.

#6 of 10 Top Naming Agencies of 2018 - Fabrik has been helping new companies come up with names for themselves or their products for some time now. They understand the power that comes with having the right name. It is something that everyone can all relate to. After all, human beings associate certain things with certain names. These could be positive or negative connections in the brain, but the connections are there nonetheless. Fabrik helps their clients make sure they have a name that fits with their mission and earns them the respect of the public at large. Those who want to have themselves recognized in some way or another need to go with Fabrik.

#7 of 10 Best Naming BusinessesConcrete

Toronto, Canada - +55 (212) 240-2030

#7 of 10 Best Naming Businesses of 2018 - Award-winning branding agency, Concrete, uses a transdisciplinary approach to branding. Through a sequence of understanding, strategy, and design techniques, Concrete aims to deliver excellent results for brands looking to discern their image. With over 25 years of experience under their belts, Concrete has a profound understanding of what it takes to get a leg up on the competition. Both inherently perceptive and innately talented, Concrete fuses these qualities to achieve excellence. Their primary services include brand strategy, naming, art direction, brand identity design, visual language, and product design.

#8 of 10 Best Naming CompaniesFinien

Los Angeles, California - +1 (562) 432-7627

#8 of 10 Top Naming Companies of 2018 - FINIEN, an award-winning branding agency, is dedicated to “turning ventures into brands.” Their team commits their expertise to elevating brands by giving them a distinct, appealing, and far-reaching attraction. Striking a chord with your core audience is what FINIEN intends to do, evoking pleasant emotions and conveying your story in the process. Their flair for brand management is laudable, earning them numerous accolades over the years. FINIEN’s primary capabilities include brand strategy, brand naming, and brand identity. When this trio intertwines, your brand is given a purpose. More importantly, a purpose that’ll deeply resonate with an audience.

#9 of 10 Top Naming FirmsRain Castle

Newton, Massachusetts - +1 (617) 965-2681

#9 of 10 Top Naming Agencies of 2018 - The name of a business is as important as its image is. That's why each business needs a firm like Rain Castle to help it come up with just the right presentation for success. Rain Castle received recognition as being the number one naming agency in the industry. What it does is it takes a company's vision and then makes it come to life in a way that prospective customers cannot help but admire. The company does branding brainstorming as well as other processes like search engine optimization, web design and more. Interested persons can schedule a consultation to discuss what they can do to improve their standings.

#10 of 10 Top Naming FirmsThe Sponge

Sydney, Australia - +61 (2) 809-16555

#10 of 10 Top Naming Businesses of 2018 - The Sponge makes naming and branding easier than ever before. Of course, all business owners should know the importance of naming and branding. Such tasks are quite difficult without professional help, and mistakes can crush a business or product. Experts at The Sponge simplify the process by working closely with each client. Clients are given a quick rundown of The Sponge and its resources. From there, The Sponge gets to know its clients before getting to work. Clients will feel like they're working with a partner rather than a hired firm. They'll then see results they never would have imagined before working with The Sponge.

Previous 10 Top Naming Firms