The name of a company or product can have a tremendous impact on its likelihood of success. People often judge goods and services based on their branding. Some names appeal to certain types of customers because they seem trustworthy, reliable, exciting or hip. On the other hand, the wrong branding may seriously harm a business or nonprofit. People might confuse it with another organization. The word could also have negative connotations in a foreign language. Fortunately, a top naming firm can help you avoid these problems and adopt a distinctive name that appeals to your target audience. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.