Tasteful Color Choices For Your Website
When building your website, whether this be your first time or twentieth, you need more than three or four random color swatches to get the right appearance. To prevent your site from looking like a rainbow-hot mess, you need to choose a color palette with a nice mix of grays, primaries, and accents. Gray Shades
The bulk of nearly every modern websites starts with a base of grays, whites, and blacks. Your text, backgrounds, and general forms will need to be a healthy mix of gray shades. To choose your grays, start with a near black color (it is normally advised to stay away from a true black, as this may look unnatural) and choose a few other tints of gray in between this shade and a base white. You're going to need more colors in you palette than you probably think, too- eight to ten is good rule of thumb. This way, you have a range to choose from, but you don't feel pressured to make tough choices between two shades that are only two hints of color different. Primary Choices
If you already have a website logo, you likely have already chosen at least one primary color, be it blue or red, yellow or green, or maybe something in between. To keep your site looking clean and still put together, you should one use one main color, two only if it seems necessary. Just like your grays, you will want to choose a very dark shade and a very light tint of your primary color, and then fill in your palette between those two with about five to ten variations. Keep in mind that primaries usually color things like buttons and headers.Accents and Highlights
Lastly are the accent colors, which are used for communicating messages to users, for example, with red or yellow warnings or green positive trends. Generally, websites will need a good handful of accents to choose from with five to ten shades of each. With all of your palette choices, if you have trouble getting an equal mix of darks and lights, try defining your end colors first, then choose one in the middle of those, and then pick one in the middle of those.
For your website to look professional and well-made, it is essential that you use a strong color palette. To do this, pick a good mix of grays, primaries, and accents, and you will be well on your way. For more information click here https://refactoringui.com/previews/building-your-color-palette/.