A CTA Button Is Not What Most Users Want Online

Call-to-action buttons should encourage visitors to add a product to their cart, sign up for a newsletter, download a guide or take some other action. Unfortunately, some CTA buttons don't encourage conversions, they do the opposite. The CTA button can make the difference between a conversion and the visitor hitting the back button.

A CTA button needs language which isn't ambiguous and uses language relevant to the target audience. Your visitor should know exactly what will happen when they click. Use compelling action verbs, but keep it short and sweet. Less than five words is best. Also, make sure the button conveys the benefit to the visitor, such as Start for Free.

Size and location is also important. You should be able to see contrasting color CTA buttons from 10 feet away, but don't make the button too big. There no one best color as long as it contrasts, yet complements, the overall color scheme. Include plenty of white space around the button to make it stand out.

Some publishers are experimenting with hovering and floating animated CTA buttons. These haven't proved any more effective at generating conversions on regular websites, however, they are popular on landing pages and one-page websites. People are experimenting with pulsating CTA buttons and buttons with a moving finger pointing toward them. Marketers are excited by them but web designers cringe when they see a pulsating CTA button that looks like it's trying too hard. A CTA button can be too intrusive and turn visitors off.

The best CTA buttons are noticeable and highlight the visitor's benefit of clicking on them. A bad CTA button that's too flashy makes the publisher look desperate. A pulsating CTA button looks like someone is trying to reach through the monitor to grab the visitor and force them to click. For more information click here https://codepen.io/oliviale/pen/vPvvyr.