Fluid specializes in a number of website design services. They provide their clients of many different industries with designs that are sleek and sophisticated, as well as easy to use, in order to best drive up customer conversion. They understand that the key to bringing in new customers is to make sure that they are intrigued within ten seconds after entering the site, which is why they focus so much on creating a unique visual identify for their clients during web design. Fluid also offers complete content development. The content they implement onto each page of the websites they create is focused and relevant, made to be exactly what the visitor is looking for. They also make sure that all of the websites they craft receive a responsive website design. A responsive design is one that allows the website to work properly across all devices, such as smartphone and tablet.