The Creative Momentum has extensive experience in setting up advertisements in traditional areas such as public transit systems, billboards and others. Such expertise is naturally translated into the online world of marketing. For example, the company's staff members use a process that is known as search engine optimization to promote domains on the Web. SEO experts at this firm understand that search engines can bring a large flow of traffic to a given website. However, it is important not to overdo any of the SEO tactics that can actually backfire. Google tends to punish websites that have too many keywords stuffed into short texts such as articles or blogs. The Creative Momentum knows that patience is required in order for SEO to gradually work like it is supposed to. Analytic tools can he useful in measuring the success rate of a website in terms of net gain of traffic flow.