Hudson Horizons uses a combination of organic and inorganic marketing tactics to help clients grow on the World Wide Web. Growth on cyberspace can be accomplished with the proper application of digital marketing tactics like search engine optimization. SEO by Hudson Horizons is based on outreach on social media and social networks. Facebook and Twitter are used to the fullest extent to promote clients and hopefully redirect traffic to external websites. Such online outlets allow for the posting of blogs about products and services that are offered by clients. To optimize conversion rates, Hudson Horizons also recommends that open source platforms like WordPress be used for blogging. In fact, WordPress is a great option for small businesses that seek to capture regional markets. Hudson Horizons inserts geographic keywords into webpages that are posted on WordPress blogs. Similarly, social media accounts are also described with keywords that target specific consumers on a local scale.